President of Executive Cigar Sanford Tom Darnell wasn't happy with the status quo rewards program. Tom dreamed of something bigger, something focused solely on delivering amazing experiences to his customers. Tom saw the traditional rewards programs as a tired played out way to give customers small discounts. 

It works pretty simple for every dollar you spend you get one point. And then at the end of every quarter the customers with the most points will be offered to join Tom and the Executive Cigar Sanford team on amazing trips, tastings, and experiences.